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Join date: Mar 24, 2023
Posts (11)
Feb 23, 2026 ∙ 7 min
Why D2C Founders Keep Getting Their Sales Predictions Wrong
You're not bad at forecasting - you're using the wrong inputs. From treating targets as forecasts to reviewing data too late, here are the 7 most common sales prediction mistakes D2C and FMCG founders make, and exactly what to do to fix each one.
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Feb 21, 2026 ∙ 8 min
Sales Forecasting 101 for D2C Founders - A No-Jargon Guide
Sales forecasting isn't just for large enterprises. If you run a D2C or FMCG brand, it's a survival tool. This no-jargon guide breaks down what forecasting actually means, why it matters for your business, and how to start doing it today — without a data science team or complex software.
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Feb 2, 2026 ∙ 2 min
The Real Risk in B2C business Isn’t Bad Data. It’s Bad Interpretation
Daily sales numbers change. That doesn’t mean your business has. When founders ignore historical context, they end up reacting to noise and solving the wrong problems. This blog breaks down why short-term spikes and drops mislead teams - and how understanding sales patterns reveals what’s actually changing.
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Surender Thandalai Natarajan
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