Understand sales patterns to win in this competitive envirnoment If you run a D2C or offline brand, you probably check yesterday’s sales  every morning. It feels responsible. It feels operational. It feels like you’re “on top of the business.” But here’s the uncomfortable truth: Looking at yesterday’s sales in isolation is one of the fastest ways to make bad decisions. Not because the number is wrong - but because time changes what that number actually means. The Everyday S