Beyond the Titanic Problem: Real-World Analytics in Action We are starting a new series to explain how analytics works in the real world — not just the “Titanic Problem” or other textbook case studies that most people start with. The goal is to move away from artificially clean datasets and step into the messy, complex, and dynamic world of business data - where analytics truly drives decision-making. In this series, we’ll walk through how organizations actually use data to m

Why D2C Brands Must Treat Revenue Leaks Like Real Emergencies For D2C founders, marketers, and sales teams, the biggest threat to growth...

Usually whenever you run an ad campaign, you collect email ids for the funnel marketing. Usually the form itself have built-in...

What is clean data Clean data for marketing is accurate, complete, and reliable data, especially regarding customers that can be used to...